Héctor Peña — Commercial leader, Commercial Displays, Panama Smart Traders (PST)
Panama Smart Traders (PST) is growing its leadership team. We are proud to announce that Héctor Peña has joined PST as commercial leader for Commercial Displays, reinforcing our position as the Caribbean's No. 1 LG distributor and our commitment to the region's hospitality, retail and corporate markets.
A new chapter for commercial displays at PST
As PST continues to expand across the Caribbean — with regional presence and a growing team based out of our Panama offices — the commercial displays business is one of our fastest-growing categories. From hotel lobbies to retail chains, corporate offices and public venues, demand for LG's professional display solutions keeps rising across the region. Héctor's arrival strengthens our ability to serve that demand with the technical depth and commercial focus our partners expect from PST.
Who is Héctor Peña
Héctor is a technology, ProAV and business development professional with a strong track record in B2B solutions across Latin America and the Caribbean. Over more than six years at LG Electronics, he led commercial development for a broad portfolio of professional solutions, including information displays, digital signage, LED displays, hospitality TV, projectors, specialized monitors and HVAC solutions.
He holds an MBA and a master's degree in finance and technology, combining commercial experience, technical knowledge and financial vision to build growth strategies, strengthen distribution channels and generate new business opportunities.
The Caribbean's No. 1 LG distributor. Now with an even stronger Commercial Displays team.
What this means for PST's partners
As PST's new commercial leader for Commercial Displays, Héctor will focus on:
Regional growth
Accelerating PST's growth across the Caribbean, backed by our Panama-based operations and regional presence.
Stronger partnerships
Strengthening relationships with distributors, integrators, contractors and corporate clients across the region.
A strategic partner
Positioning PST as a strategic partner in ProAV, digital signage, LED, hospitality and HVAC solutions.
This appointment reinforces what already sets PST apart in the region: we are the largest distributor of LG solutions in the Caribbean, with regional presence across the islands and a home base in Panama that keeps us close to our partners and their projects.
Equip your project with the Caribbean's #1 LG partner
Looking to bring LG commercial displays to your hotel, retail space or corporate project? Get in touch with our team.
Contact our Commercial Displays team →